Est. 2018 in Austin (TX)
Curation, Events + Activations
$335K+ Paid to Artists
Est. 2018 in Austin (TX) Curation, Events + Activations $335K+ Paid to Artists
DRUNKLUCK is a boutique creative agency that specializes in curation and the activation of live music experiences and global DJ culture into places of business and merriment.
With hundreds of events under our belt, our team is incredibly proud to have generated over $335k in performance opportunities for artists, raised $19k for charities and worked with local and national brands to create inclusive spaces that celebrate community.
PAST AND PRESENT CLIENTS INCLUDE:
OUR SERVICES
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Event Concept Development: Designing the overall theme, atmosphere, and experience for live music or DJ performances, ensuring alignment with the audience and venue. This can range from a single event to a recurring series with evolving concepts or motifs.
Artist Booking & Coordination: Identifying and securing the right artists (live bands, solo performers, DJs) based on genre, audience preference, and event theme. This includes negotiating contracts, handling logistics, and managing artist schedules.
Talent Curating for Series: For recurring events, creating a diverse but cohesive lineup of musicians and DJs, considering the evolution of audience tastes, seasonality, and maintaining fresh yet consistent programming over time.
Event Logistics & On-Site Management: Overseeing the technical and operational aspects, including stage setup, sound & lighting design, and scheduling to ensure smooth execution of the live music experience, from sound checks to showtime.
Audience Engagement & Marketing: Crafting promotional strategies to attract and maintain an audience, using social media, email newsletters, and partnerships with local influencers or venues to ensure high turnout and buzz around both one-off and series events.
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Brand Integration in Event Concept: Developing unique ways to integrate the brand's identity, values, and messaging into the live music experience, ensuring the brand is seamlessly woven into the atmosphere, from visual design to performance elements.
Artist & Brand Alignment: Selecting live bands and DJs whose style, image, or fanbase aligns with the brand's target audience and ethos, ensuring authentic connections between the music and brand messaging.
Experiential Activation: Creating interactive or immersive brand experiences during the event, such as product sampling, branded installations, photo opportunities, or exclusive VIP experiences, to engage attendees and enhance the brand’s presence.
Influencer & Partnership Strategy: Collaborating with influencers, ambassadors, or local tastemakers to promote the event and the brand, generating buzz and increasing brand visibility among relevant audiences through social media and direct engagement at the event.
Post-Event Content & Engagement: Leveraging event footage, behind-the-scenes content, and attendee-generated media (photos, videos, social posts) to extend the brand’s reach and reinforce the association with the live music event through follow-up campaigns.
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Turnkey Event Production Management: Offering end-to-end event production services, from initial concept to post-event wrap-up, ensuring every aspect of the event—logistics, timing, and technical execution—is seamlessly handled with no detail overlooked.
Live Sound Engineering: Providing professional sound design and engineering, including equipment setup, sound checks, live mixing, and troubleshooting to ensure crystal-clear audio quality for both performances and announcements throughout the event.
Lighting Design & Execution: Custom designing lighting that enhances the mood and aesthetic of the event, whether it's for a concert, festival, or corporate activation, including rigging, programming, and live adjustments to create dynamic, visually striking environments.
Staging & Set Design: Crafting and building stages tailored to the event's vision, including modular stage platforms, set pieces, and design elements that ensure both safety and visual appeal, accommodating a variety of performances, from live bands to DJs.
Content Capture & Post-Production: Offering professional video and photography services to capture key moments of the event, from artist performances to audience interactions, followed by high-quality editing and content creation for marketing or post-event promotion.